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Greater Mankato is a destination for retail shopping in southern Minnesota. The Mankato-North Mankato Metropolitan Statistical Area (MSA) is a vibrant, growing regional center, with a 2019 estimated population of 101,974. Drawing from a 6,800 square mile region, retailers here have access to a primary retail trade are population of 286,810.
Despite being half the size of other regional centers, we punch above our weight in terms of retail sales. Below is a comparison of Mankato to other Greater Minnesota regional centers. The secret to this regional pull? Geography. Our 6,800 square miles retail trade area is bigger than most regions because of where Mankato is located. Consumers come from across southern Minnesota and northern Iowa for shopping. And there is plenty pulling them into our region.
Regional Center Comparison:
The Primary Retail Trade Area will continue to experience steady growth.
Greater Mankato Growth also evaluated product and consumer behaviors in the primary retail trade area (over 6,800 square miles).
*An MPI of 100 represents the U.S. average
*Unless otherwise noted, source for all data: ESRI Business Analyst Online
Based on the following figures for the region's 6,800 square mile Primary Retail Trade Area, the untapped opportunity in Greater Mankato is more than $468 million.