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Talent Attraction and Community Promotion Project Approved
Mankato, MINN (May 9, 2017) – Greater Mankato Growth, Inc. Board of Directors recently approved an innovative plan to promote our community in a new and immersive way. Development of a virtual tours website will engage local vendors and utilize marketing efforts focused on how this community is a great place to live, work and play. The website will be geared primarily towards talent attraction, with the added benefit of promoting our community to prospective visitors.
For businesses or organizations interested in talent attraction and retention, this virtual tour will allow them to immerse their prospects into our vibrant community. For those interested only in the advertising opportunity, it will also help place their business in front of potential customers and drive traffic to their business. The marketing campaign will reach a broad audience that will fuel businesses with a community focus and a measurable return on investment.
Anna Thill, President of Visit Mankato said “Our design team has spent months working on a strategy that will be the go-to hub for our community. We are proud to announce this product will be locally produced and will be supported by a marketing campaign that has the potential to reach five million viewers. There's a lot of work to do yet, but we hope to have a soft launch in early October."
Greater Mankato Growth, Inc. President and CEO, Jonathan Zierdt said “This tool is a game changer – something nobody else is doing to position their community for talent recruitment and to drive customer and visitor traffic.” He went on to say, “We are positive all businesses will benefit from the product and the marketing campaign, regardless of their engagement level.”
Find out more at greatermankato.com/talent.