{"id":7635,"date":"2021-09-28T10:07:02","date_gmt":"2021-09-28T15:07:02","guid":{"rendered":"https:\/\/greatermankatoblog.com\/?p=7635"},"modified":"2024-01-04T14:46:53","modified_gmt":"2024-01-04T20:46:53","slug":"email-phone-or-text-which-is-best-for-communicating-with-customers","status":"publish","type":"post","link":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/","title":{"rendered":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"\/wp-content\/uploads\/2021\/09\/member-guest-blog-consolidated.png\"><img decoding=\"async\" src=\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\" alt=\"\" class=\"wp-image-7638\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Texting is in Demand<\/h2>\n\n\n\n<p>According to one study, <a href=\"https:\/\/www.prnewswire.com\/news-releases\/study-shows-us-customers-prefer-texting-with-businesses-300974034.html\">63% of respondents<\/a> said they would switch to a company that offered text messaging to communicate. That\u2019s not surprising when 92% say they expect to wait on hold five minutes or more before speaking to a human being.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>The survey found that customers wanted to communicate by text or internet-based chat for a number of services, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hair care<\/li><li>Vacation plans<\/li><li>Financial services<\/li><li>Rideshare services<\/li><\/ul>\n\n\n\n<p>It\u2019s smart to ensure your business ISP has the broadband capabilities to support a text-based chat on your website. But that doesn\u2019t mean text is always the optimal way to communicate with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Communicate by Phone to Solve Problems<\/h2>\n\n\n\n<p>If a customer has a problem, you may open the dialogue via chat to reduce frustrating hold time and avoid the automated menu that plagues customers trying to reach a customer service representative. But true compassion and empathy may be difficult to convey via text, and it may not be as easy to discuss a practical solution to your customer\u2019s problems.<\/p>\n\n\n\n<p>If you\u2019re addressing customer complaints, it\u2019s smart to pick up the phone, if possible. However, always defer to the customer\u2019s preferred means of communication to keep the conversation rolling in a positive direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Email Marketing Remains a Viable Sales Tool<\/h2>\n\n\n\n<p>One study of small business owners reported email marketing as the \u201csecond most effective medium for building brand awareness,\u201d <a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot reports<\/a>. The same article stated that email marketing offers the highest return-on-investment of any marketing channels for your small business. Last year, 80% of marketers reported an increase in email engagement.<\/p>\n\n\n\n<p>Although SMS marketing has grown in recent years, email remains affordable and easy to use. It may be best to send SMS messages to announce immediate offers and \u201cflash sales\u201d while using email marketing to communicate with customers on a long-term basis.<\/p>\n\n\n\n<p>With so many digital marketing channels to choose from, reaching customers on multiple touchpoints can only help you keep your brick-and-mortar or online business on people\u2019s radar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deploy the Right Communication Tools at the Right Time<\/h2>\n\n\n\n<p>Ultimately, a combination of phone, text, and email can help you create the right marketing strategy, deliver better customer service, and scale your small business effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer Texting is in Demand According to one study, 63% of respondents said they would switch to a company that offered text messaging to communicate. That\u2019s not surprising when 92% say they expect to wait on hold five minutes or more before speaking to a&#8230;<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[171,855],"tags":[],"post_author":[],"class_list":["post-7635","post","type-post","status-publish","format-standard","hentry","category-business-development","category-member-guest-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato\" \/>\n<meta property=\"og:description\" content=\"Customer Texting is in Demand According to one study, 63% of respondents said they would switch to a company that offered text messaging to communicate. That\u2019s not surprising when 92% say they expect to wait on hold five minutes or more before speaking to a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Greater Mankato\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-28T15:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T20:46:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\" \/>\n<meta name=\"author\" content=\"Member Guest Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Member Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\"},\"author\":{\"name\":\"Member Guest Author\",\"@id\":\"https:\/\/greatermankato.com\/#\/schema\/person\/e9b90c77d0deb9c15a47f98dbede6334\"},\"headline\":\"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers?\",\"datePublished\":\"2021-09-28T15:07:02+00:00\",\"dateModified\":\"2024-01-04T20:46:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\/\/greatermankato.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\",\"articleSection\":[\"Business Development\",\"Member Guest Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\",\"url\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\",\"name\":\"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato\",\"isPartOf\":{\"@id\":\"https:\/\/greatermankato.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\",\"datePublished\":\"2021-09-28T15:07:02+00:00\",\"dateModified\":\"2024-01-04T20:46:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage\",\"url\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\",\"contentUrl\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png\",\"width\":1024,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/greatermankato.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/greatermankato.com\/#website\",\"url\":\"https:\/\/greatermankato.com\/\",\"name\":\"Greater Mankato\",\"description\":\"It&#039;s all so close!\",\"publisher\":{\"@id\":\"https:\/\/greatermankato.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/greatermankato.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/greatermankato.com\/#organization\",\"name\":\"Greater Mankato Growth, Inc\",\"url\":\"https:\/\/greatermankato.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greatermankato.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2022\/07\/Logos_270x90_GMG.png\",\"contentUrl\":\"https:\/\/greatermankato.com\/wp-content\/uploads\/2022\/07\/Logos_270x90_GMG.png\",\"width\":270,\"height\":90,\"caption\":\"Greater Mankato Growth, Inc\"},\"image\":{\"@id\":\"https:\/\/greatermankato.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/greatermankato.com\/#\/schema\/person\/e9b90c77d0deb9c15a47f98dbede6334\",\"name\":\"Member Guest Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/greatermankato.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd501cf38f42e1c201ab049d688a3e44?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd501cf38f42e1c201ab049d688a3e44?s=96&d=mm&r=g\",\"caption\":\"Member Guest Author\"},\"url\":\"https:\/\/greatermankato.com\/blog\/author\/memberguestauthor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/","og_locale":"en_US","og_type":"article","og_title":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato","og_description":"Customer Texting is in Demand According to one study, 63% of respondents said they would switch to a company that offered text messaging to communicate. That\u2019s not surprising when 92% say they expect to wait on hold five minutes or more before speaking to a...","og_url":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/","og_site_name":"Greater Mankato","article_published_time":"2021-09-28T15:07:02+00:00","article_modified_time":"2024-01-04T20:46:53+00:00","og_image":[{"url":"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png"}],"author":"Member Guest Author","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Member Guest Author","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#article","isPartOf":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/"},"author":{"name":"Member Guest Author","@id":"https:\/\/greatermankato.com\/#\/schema\/person\/e9b90c77d0deb9c15a47f98dbede6334"},"headline":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers?","datePublished":"2021-09-28T15:07:02+00:00","dateModified":"2024-01-04T20:46:53+00:00","mainEntityOfPage":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/"},"wordCount":385,"publisher":{"@id":"https:\/\/greatermankato.com\/#organization"},"image":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png","articleSection":["Business Development","Member Guest Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/","url":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/","name":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers? - Greater Mankato","isPartOf":{"@id":"https:\/\/greatermankato.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage"},"image":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png","datePublished":"2021-09-28T15:07:02+00:00","dateModified":"2024-01-04T20:46:53+00:00","breadcrumb":{"@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#primaryimage","url":"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png","contentUrl":"https:\/\/greatermankato.com\/wp-content\/uploads\/2023\/01\/member-guest-blog-consolidated.png","width":1024,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/greatermankato.com\/blog\/email-phone-or-text-which-is-best-for-communicating-with-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/greatermankato.com\/"},{"@type":"ListItem","position":2,"name":"Email, Phone, or Text \u2013 Which Is Best for Communicating with Customers?"}]},{"@type":"WebSite","@id":"https:\/\/greatermankato.com\/#website","url":"https:\/\/greatermankato.com\/","name":"Greater Mankato","description":"It&#039;s all so close!","publisher":{"@id":"https:\/\/greatermankato.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/greatermankato.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/greatermankato.com\/#organization","name":"Greater Mankato Growth, Inc","url":"https:\/\/greatermankato.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greatermankato.com\/#\/schema\/logo\/image\/","url":"https:\/\/greatermankato.com\/wp-content\/uploads\/2022\/07\/Logos_270x90_GMG.png","contentUrl":"https:\/\/greatermankato.com\/wp-content\/uploads\/2022\/07\/Logos_270x90_GMG.png","width":270,"height":90,"caption":"Greater Mankato Growth, Inc"},"image":{"@id":"https:\/\/greatermankato.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/greatermankato.com\/#\/schema\/person\/e9b90c77d0deb9c15a47f98dbede6334","name":"Member Guest Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/greatermankato.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd501cf38f42e1c201ab049d688a3e44?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd501cf38f42e1c201ab049d688a3e44?s=96&d=mm&r=g","caption":"Member Guest Author"},"url":"https:\/\/greatermankato.com\/blog\/author\/memberguestauthor\/"}]}},"_links":{"self":[{"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/posts\/7635"}],"collection":[{"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/comments?post=7635"}],"version-history":[{"count":1,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/posts\/7635\/revisions"}],"predecessor-version":[{"id":30204,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/posts\/7635\/revisions\/30204"}],"wp:attachment":[{"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/media?parent=7635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/categories?post=7635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/tags?post=7635"},{"taxonomy":"post_author","embeddable":true,"href":"https:\/\/greatermankato.com\/wp-json\/wp\/v2\/post_author?post=7635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}