[caption id="attachment_1170" align="alignright" width="288"]brand Source: thenextweb.com[/caption]Whether your organization or business is a staff of one or hundreds, branding is an important element that makes your organization stand out and gives it credibility, but often is one of the last things on your list. It’s considered or thought of as a “nice to have”, or if in place already, not refreshed or promoted often. Branding is vitally important because it “socializes” your organizations, it ensures people trust and are comfortable with what you do and also helps them remember you, keeping what you do and why you do it at the top of mind. Branding should represent your vision, mission and values clearly to your audience.