The following article is written by Marta Berglund, Greater Mankato Growth’s marketing intern. Marta is a junior at Xavier University in Cincinnati, Ohio. She has majors in digital innovation, film and television (DIFT), and communications. She also has minors in French and public relations.
Field Production and Storytelling has been one of my favorite classes throughout my college career. In simple terms, the course basically tells students how to not go hungry while working in the film industry—or at least how to do their best to avoid it. One Tuesday when I walked into class, I looked up to the screen at the front of the room to see the lecture topic. “How to Network” was the title of the slideshow. My professor began class by saying, “Listen guys, everyone in the working world is going to tell you that networking is the key to success—especially in the film industry, but no one is going to tell you how to do it.” This statement struck me. “He’s right,” I thought. Networking is one of the keys to successful marketing, but what’s the secret to it?