Business Focus

RECORDED MONTHLY

The Greater Mankato Business Focus campaign is a 60-90 second video format focused on one member each month. These opportunities are available to all members for a nominal fee. First come, first served. Visit Business Focus videos webpage.

PROJECTED VIEWS: website (650 views/day), eNews (35% open rate) and social media (11,720+ followers).

AUDIENCE: Business leaders, employees, member businesses and residents of the Greater Mankato area

Each show will consist of a video focused on one business, approximately 1-2 minutes in length 

• Discuss business and industry
• Promote current & upcoming events or promotions 
• Provide a logo that will be on-screen
• Up to two representatives on camera
• Greater Mankato Growth Marketing staff will be off-camera, doing the interview - not in the video

The cost is $650 per member (12 available) ($1400 value!!)

ADD-ON ENHANCEMENTS:

• $200 - B-Roll footage captured and added to video
• $375 - B-Roll footage including arial (UAV) videography
• $50 - Your video featured on the greatermankato.com website homepage for duration of the month
• $50 - Boosted Facebook post of your video for one week - potential reach of up to 2,000 additional people

Annual Sponsorship - $2,000  (1 available)

• Thank you in credits of all 12 videos with your logo
• Tagged in all 12 social media posts
• Mention/logo in MN Valley Business Magazine twice; possibly more

Topic Ideas

1. Company/Organization history
2. The "X-Factor" of your business
3. Important projects or recent accolades
4. Your “why”
5. Future of company/organization 
6. Impart your business knowledge for the viewers; share your expertise 
7. Educate and raise visibility of our area’s residents and members 
8. What has it done for your organization to be a part of Greater Mankato Growth

TIMELINE:

• Third Thursday of the month is preferable for recording
• We will come to you! We’ll shoot at your business location if it's within a 15-mile radius from Mankato (or our location, or another suitable Greater Mankato location).
• Video production will take 2 - 3 business days
• Your video will be distributed to our multiple channels on the 1st of the month
• First come, first served to get on the schedule for shooting – only 12 openings!

*Because we are able to offer this benefit at such a nominal cost, Greater Mankato Growth, Inc. reserves the full property ownership of each video. However, you will receive the Greater Mankato Growth YouTube link to share on your website, social, etc. Additionally, all videos will be branded with Business Focus. Your name, title, and business logo will appear on the screen as well. It is up to the discretion of Greater Mankato Growth, Inc. and the contracted videographer to reshoot a video, if deemed necessary.